E-Commerce & Marketplace
SMEs go digital, marketplace strategies, online purchasing behavior.
A space for research, publications, community service, and collaboration that connects Digital Business knowledge with the needs of society, SMEs, and industry.
Research Focus
Fields that become the space for academic exploration and innovation of the Digital Business Study Program.
SMEs go digital, marketplace strategies, online purchasing behavior.
Utilization of data, machine learning, and AI for business decisions.
SEO, SEM, social media, consumer behavior, and omnichannel strategies.
Study of payment innovation and financial technology in the digital ecosystem.
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The Digital Business Study Program at Universitas Janabadra develops research, innovation, learning, and partnerships relevant to the digital business world.
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