Digital Marketing
SEO, SEM, digital advertising, content strategy and social media.
Marketing
Program Excellence
Learn Business, Technology & Innovation
The Digital Business Study Program, Faculty of Economics and Business, Universitas Janabadra Yogyakarta prepares students with business and technology competencies relevant to the needs of the digital industry.
Industry-Based OBE Curriculum
Digital Business learning is designed based on competency outcomes and industry needs with strengthening in digital marketing, data analytics, technology, and business strategy.
Explore CurriculumAcademic & Practitioner Lecturers
Learn with instructors who have academic and practical experience in the digital business field.
Digital Learning Facilities
Supporting technology practice, digital marketing, data analysis, and student project development.
Digital Career Prospects
Career opportunities in digital marketing, e-commerce, startups, data analytics, business technology, and digital entrepreneurship.
40+ Industry Partners
Expanding student experience through connections with companies, startups, SMEs, and the digital business ecosystem.
Digital Business Experience
Get to know UJB Digital Business more closely.
Discover the learning environment, study program, and learning experience of Digital Business at the Faculty of Economics and Business, Universitas Janabadra Yogyakarta.
Digital Business Profile Video
UJB
Digital Business Study Program
Faculty of Economics and Business
Faculty of Economics and Business
Digital Learning Experience
Competencies for Digital Business
Learn the combination of business, technology, data, creativity, and entrepreneurship needed to face the development of the digital industry.
Data Analytics
Processing data into insights for business decisions.
DataE-Commerce
Marketplace, online store, customer journey and sales strategy.
CommerceAI for Business
Understanding AI utilization for business innovation and strategy.
Artificial IntelligenceUI/UX Design
User research, wireframe, prototyping and user experience.
DesignStartup & Innovation
Business model, MVP, idea validation and startup development.
EntrepreneurshipBusiness Intelligence
Dashboard, KPI and visualization to support business decisions.
Business DataProject Management
Agile, Scrum, team collaboration and digital project management.
Management
Digital Business Roadmap
From Student to Digital Talent
The learning journey of Digital Business Study Program students at Universitas Janabadra Yogyakarta to build business, technology, creativity, and digital solution skills relevant to industry development.
Digital Learning Path
ACTIVE
Business
DIGITAL
UJB • FEB
Business
Mindset
Digital
Skills
Industry
Ready
Foundation
START
Understanding Business & Digital Ecosystem
Students build a foundation of understanding business, management, technology, and how the digital business ecosystem works.
Competency
SKILL
Mastering Digital Skills for Business
Developing digital marketing, SEO, data analytics, e-commerce, UI/UX skills, and technology utilization to support business decisions.
Practice
PRACTICE
Applying Knowledge through Digital Projects
Knowledge does not stop in the classroom. Students develop projects, analyze case studies, and practice business problem-solving skills.
Portfolio
BUILD
Building Digital Works & Portfolio
Students develop works that demonstrate business, creativity, technology, marketing, data, and innovation skills as preparation for the professional world.
Outcome
READY
Ready to Grow in the Digital Business World
Graduates are prepared to develop careers, build businesses, and contribute to digital transformation in various sectors.
Digital Business Study Program Universitas Janabadra
at the Faculty of Economics and Business Yogyakarta integrates business perspective with technology and digital competencies such as digital marketing, data analytics, e-commerce, UI/UX, and innovation to prepare students for the evolving business world and digital industry.
Facts & Figures
Digital Business in Data
Overview of industry trends and important information about the Digital Business Study Program.
Rp 1.800T
Indonesia Digital Economy Value
Coordinating Ministry for Economic Affairs
600.000+
Digital Job Openings per Year
Kominfo
Rp 8–25JT
Digital Fresh Graduate Salary
Jobstreet 2025
Top 3
Top Skills: AI, Marketing, Data
LinkedIn 2025
Good
LAMEMBA Accreditation
Valid until 2031
S.Bns
Bachelor of Business Degree
Ministry Decree
144
Total Credits
8 Semesters · OBE Curriculum
MBKM
Merdeka Campus Program
Internship & Independent Study
Faculty & Program Leadership
Learn from the Experts
Get to know the leadership and faculty of the Digital Business Study Program, Faculty of Economics and Business, Universitas Janabadra Yogyakarta — combining academic experience, industry practice, digital technology, data, marketing, and entrepreneurship.
Welcome to the Digital Business Study Program at Universitas Janabadra Yogyakarta. We are here to produce digital talents ready to compete in the global industry through Outcome-Based Education learning, practical experience, and the development of business and digital technology competencies.
Head of Digital Business Study Program
Dr. Ridwan, S.H., S.E., M.M.
Lektor Kepala
Faculty of Economics and Business
Universitas Janabadra Yogyakarta
Read Full Welcome Message
Universitas Janabadra Yogyakarta
Teaching Staff
Digital Business Faculty Members
Academics and practitioners who support digital business learning with academic approaches, technology, data, digital marketing, entrepreneurship, and industry needs.
Digital Business Study Program faculty information is being updated.
Why Choose Us
Why Digital Business?
A study program designed to answer the needs of today's and tomorrow's digital industry.
Faculty of Economics and Business
Master the Future at the Center of
Digital Business in Yogyakarta
Looking for the best place to study digital business in Jogja? The Digital Business Study Program at Universitas Janabadra combines modern business knowledge with the latest technology to produce outstanding talents and digital entrepreneurs.
- Adaptive curriculum: Data Analytics, E-Commerce, & AI
- Taught directly by practitioners & tech industry experts
- Startup incubator facilities on campus
As part of Universitas Janabadra, our graduates are equipped not only with theory but also practical experience to compete in the global digital economy ecosystem.
Frequently Asked Questions
Common questions about the Digital Business Study Program.
An undergraduate program that combines business, information technology, data analytics, AI, and entrepreneurship to produce industry-ready digital talents.
Digital Marketer, Data Analyst, Product Manager, UI/UX Designer, E-Commerce Specialist, or start your own startup.
Not mandatory. Our curriculum is designed from the basics so all students can follow along well.
Registration fee is Rp 300,000. Tuition fee (UKT) semester 1-2 is Rp 4,500,000, semester 3-8 is Rp 5,000,000. Scholarships and installment plans are available.
Graduates will receive a Bachelor of Business (S.Bns.) degree.
Normally 8 semesters (4 years) with a total of 144 credits.
New Student Admissions
Ready to Join Digital Business?
Register now and start your journey to become a professional digital talent with us.
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Good Accreditation
40+ Industry Partners
95% Graduates Employed